RICHARD ENDORSES TOOTHPASTE
Mario E. Bautista
People's Journal
RICHARD Gutierrez was supposed to be launched as endorser of Unique Toothpaste last Saturday but he extended his European trip with KC and got to return home only last Sunday so his launching was moved to Tuesday. His TV commercial for Unique is really impressive, giving importance to his being today’s most agile young action star as seen in his hit TV show, “Codename: Asero.” It shows him personifying Unique and fighting against several opponents who represent tooth decay. “I’m thankful to Unique for giving me the chance to showcase my capabilities as an action star in a commercial,” he says. “And for allowing me to do my own stunts and choreograph the action sequences.”
And why was Richard chosen as their first celeb endorser of Unique after such a long time? “Because he’s handsome, talented, hardworking, wholesome, has a good image and is a good role model to our youth,” says ACS Manufacturing president, Alonso Supetran. “Several actors were presented to us but Richard is our only choice. He’s perfect for the concept of the commercial as he reflects Unique’s values. Mahusay ang Unique at mahusay rin siya. Sa ngayon, we only get 3% of the toothpaste market. But with Richard as our spokesman, dapat, maging number one na kami even against the multinational brands.”
“I’m honored to be the endorser of Unique,” says Richard. “I’m happy and proud to be endorsing a product that’s local and more reasonably priced but has high quality like other brands.”
And how is his trip to Europe with KC Concepcion? “It went very well. It gave me time to unwind and refresh myself after much hard work with the movies, TV show and endorsements that I do. I now feel much energized. KC, my brother Raymond and I went to visit Budapest and Paris after the movie premiere in Vienna.”
He’s all set to start his new movie with KC for GMA Films to be released on Valentine’s Day. “It’ll be lighter this time, more of comedy than drama. And this time, our rapport will be even better as we’ve gotten to know each other even better while we were traveling together in various countries.”
Richard is also glad that “Asero” continues to rate very high. This week, Ibsen (Richard Gomez) tells Asero that he’d regret his decision to leave the Empire Agency. Asero has another encounter with the destroyer robot who wrecks his car. Emily (Heart Evangelista) and her Lola Bertita (Caridad Sanchez) witness how Asero fights against the enemy soldiers using an iron hand. Reporters, cops and kibitzers flock to the area where the fighting occurs and it’s also shown on TV so everyone now knows that Asero is a cyborg. Later, Mr. P helps Asero and reformats him to make him an event better agent of the Advocate Agency who’d use him for good and not for evil purposes like what Empire did to him. It will also be revealed that there are two Ibsens and one of them is so weak while tied on a wheelchair.
Mario E. Bautista
People's Journal
RICHARD Gutierrez was supposed to be launched as endorser of Unique Toothpaste last Saturday but he extended his European trip with KC and got to return home only last Sunday so his launching was moved to Tuesday. His TV commercial for Unique is really impressive, giving importance to his being today’s most agile young action star as seen in his hit TV show, “Codename: Asero.” It shows him personifying Unique and fighting against several opponents who represent tooth decay. “I’m thankful to Unique for giving me the chance to showcase my capabilities as an action star in a commercial,” he says. “And for allowing me to do my own stunts and choreograph the action sequences.”
And why was Richard chosen as their first celeb endorser of Unique after such a long time? “Because he’s handsome, talented, hardworking, wholesome, has a good image and is a good role model to our youth,” says ACS Manufacturing president, Alonso Supetran. “Several actors were presented to us but Richard is our only choice. He’s perfect for the concept of the commercial as he reflects Unique’s values. Mahusay ang Unique at mahusay rin siya. Sa ngayon, we only get 3% of the toothpaste market. But with Richard as our spokesman, dapat, maging number one na kami even against the multinational brands.”
“I’m honored to be the endorser of Unique,” says Richard. “I’m happy and proud to be endorsing a product that’s local and more reasonably priced but has high quality like other brands.”
And how is his trip to Europe with KC Concepcion? “It went very well. It gave me time to unwind and refresh myself after much hard work with the movies, TV show and endorsements that I do. I now feel much energized. KC, my brother Raymond and I went to visit Budapest and Paris after the movie premiere in Vienna.”
He’s all set to start his new movie with KC for GMA Films to be released on Valentine’s Day. “It’ll be lighter this time, more of comedy than drama. And this time, our rapport will be even better as we’ve gotten to know each other even better while we were traveling together in various countries.”
Richard is also glad that “Asero” continues to rate very high. This week, Ibsen (Richard Gomez) tells Asero that he’d regret his decision to leave the Empire Agency. Asero has another encounter with the destroyer robot who wrecks his car. Emily (Heart Evangelista) and her Lola Bertita (Caridad Sanchez) witness how Asero fights against the enemy soldiers using an iron hand. Reporters, cops and kibitzers flock to the area where the fighting occurs and it’s also shown on TV so everyone now knows that Asero is a cyborg. Later, Mr. P helps Asero and reformats him to make him an event better agent of the Advocate Agency who’d use him for good and not for evil purposes like what Empire did to him. It will also be revealed that there are two Ibsens and one of them is so weak while tied on a wheelchair.
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